市场如何定价:一个社会学的视角——基于浙江朱村的调查

How the Market Pricing: A Sociological Perspective——Based on the Research at Zhu Village,Zhejiang Province

经济学中,市场被看作一种价格的制定机制,市场价格是由供求关系和市场行动者的价格竞争所确定。与经济学的研究思路不同,基于社会学视角的分析强调,市场嵌入在社会之中,在"经济市场"之外,还有一个"社会市场",因此,市场价格的形成不仅是一个经济问题,而且是一个社会问题。因此,市场价格的形成不仅受区位、供求关系、资本投入等因素影响,而且深深地嵌入社会各个相关利益主体之间的"关系"中,受社会结构、社会规范、社会制度等多重社会逻辑的交互作用。因此,市场价格的形成机制不仅受经济影响,也是社会的原因,并由此形成一种"社会价格"。

In the economics context, market is refer to a price-setting mechanism,and the market price is determined by supply and demand and price competition in the market actors. In contrast, therelated sociology researchemphasis on this paper aims to analyze the formation mechanism based on the perspective of sociology market prices. This paper emphasizes, the market is embedded in society, in addition to ＇market economy＇, there has a ＇social market＇ , Therefore, the market price formation is not only an economic issue but a social problem. Therefore, the market price formation influenced by lo- cation, supply and demand, capital investment and other factors, And deeply embedded in the ＂relationship＂ between all relevant stakeholders in the community, Interaction by social structure, social norms, social system, such as multiple social logic. Arthoralso believed the market price formation mechanism was affected by the economic and other social reasons, thus ＇ social price＇ was created.