本土超市应对外来竞争的优劣势分析及对策探讨——以开封三毛超市为例

Analysis of Local Supermarket Chain Operation Strategy——A Case Study of Kaifeng's Sam's Mart

在全球经济一体化的背景下,越来越多的境外大型连锁超市进入我国的市场,其凭借雄厚的资金、超强的议价能力、先进的管理方式和科学的运作模式迅速站稳脚跟,给我国本土大型超市的经营带来了很大的挑战。本土超市可以利用自身优势,发挥自身长处,打造自主品牌,塑造自身形象,以应对外来竞争的压力。

Under the background of global economic integration, more and more large - scale supermarket chains have entered China. Their abundant capital, strong bargaining power, advanced management experience and scientific mode of operation have brought great challenges and threats for our local supermarkets. As a result, the local supermarkets should make efforts and take measures to cope with foreign competition by way of geographical advantages, favorable policies and creation of their own image and brand.