商品包装中的定位设计研究

Positioning Design in Commodity Packaging

目的通过正确定位设计商品包装,提高商品在市场上的竞争力。方法在定位设计中应紧紧围绕设计核心,通过采取不同形式的设计方法来提高设计质量。商品包装不仅要在艺术上体现出商品的个性特色,既能够满足消费者的个性要求,具有较强的感染力,同时商品的包装设计也要尽可能地反映出商品的内在实质,体现出商品的功用型。结论通过商品包装中的定位设计研究,可以提高消费者对商品包装的认可程度,提升商品在市场上的竞争力。

Through the correct positioning of commodity packaging design, it improves the competitiveness of products in the market. In the location design it should focus on the design of the core, to improve the design quality by adopting different forms of design method. The commodity packaging not only reflects the personality characteristics in the arts, not only to meet the individual requirements of consumers, which has strong appeal. At the same time, the commodity packaging design should as much as possible reflect the essence of goods and reflect the function of goods. Through the research on the positioning design of the commodity packaging, can improve the recognition extent of consumer for thecommodity packaging, to enhance the competitiveness of products in the market.