中国商业史述评——兼论对商业模式研究的启示

A Review Of The History Of Chinese Business:Enlightenment On Business Model Research

本文阐述了商业的起源及商业的内涵,对中国商业发展的历史进行了述评以及对商业模式研究的启示:商业模式研究可以从宏观、中观、微观三个层次展开;商业模式研究既要见物,又要见人;影响商业运作模式的因素是多元的,要在具体的背景下进行讨论,可以从内涵与外延两个方面来考虑。

This paper first describes the de＇finition of business and its origin. T^enJa-＇-brief history of the de- velopment of business is reviewed. Last part is the conclusion of this thesis which mainly points out the enlight- enment on business model research. Research on business model can be divided into three aspects： the macro, medium and micro. We should see things as well as people on business model research. The influence factors of business model are extensive and all around but these need to be kept in context which can be discussed from two aspects： connotation and denotation.