试析华莱坞视域中的台湾电影问题

A Study on Taiwan Residents Films in the Perspective of Huallywood Cinema

全球文化资本的加速流动,世界电影市场的不断激荡为华莱坞电影的生产和发行方式带来新的转变契机。台湾电影作为华莱坞电影的一个重要组成部分,长期以来,其所具备的风格化的文艺特质,既曾屡次博得世界影坛好评,也因部分影片过度沉溺于自我情调,失宠于市场而被诟病。面对当下喜忧参半的台湾电影,应积极探讨如何稳固台湾电影的文化内核,坚守艺术品格,形成台湾电影的独有风格;如何借助台湾流行文化的商业模式发展台湾电影产业;如何改善台湾电影本土市场容量小、各类资源相对有限的现实问题,开拓香港、大陆、新马以及全球泛华人社群的"华语市场"。总之,只有坚守文化内核并妥加改善利用,存续传统电影风格并形成独立艺术品格,借助成熟商业运作模式笼络人气,加快与其他地区的全方位合作及经验交流,才是台湾电影以及整个华语电影持续繁荣的可行之路。

In the eontext of cultural capital eirculating on a global scale, the production and distribution mode of Hually- wood has changed. With a literary and stylized tradition, Taiwan Residents film has made the noise in the internationally cinema circle. But some films pay too much attention to the personal expression and ignored the market. What we firstly need to resolve is how to maintain the cultural gene of Taiwan Residents film and establish its own style. The second problem is how to learn from pop music and entertainment industry in Taiwan as they already have mature business patterns. In the third part, the limited domestic market and resources are discussed, so as to extend markets in Hong Kong, China's Mainland, Singapore, Malaysia and other Chinese communities. The paper ends with the viewpoint that the new progress of Hually- wood including Taiwan Residents films must be based on the similar Chinese culture so as to draw the new picture.