工业品牌的质量价值系统

Quality Value System for Industrial Brand

该文描述了基于品牌系统的质量管理,简单描述质量在系统层面的作用及与各要素的关系,为品牌质量活动和规划提供战略性的观点。品牌靠产品实现与顾客的沟通及关系,产品也是质量价值的载体。需要一个宏观的视角去考虑质量战略的方向与发展--即质量是创造价值的核心。本土品牌目前的主要问题仍然是:1质量管理的理念和方法上需要与时俱进;2本土品牌目前仍然面临溢价能力和忠诚度弱的问题。文中将质量系统置于品牌系统中去分析,认为本土企业需为目标顾客提供更丰富的生活体验改善的同时,品牌质量系统生态也需要改善。

This essay is a brief introduction to the role for quality playing in the system level and its relation- ship between all quality elements based on brand system quality management,which will put forward strategLc ideas for brand＇s quality activities and planning.By product is the way for band to communicate and maintain relationship with customers, and product on the other hand,is the carrier of quality value.It is necessary to consider the direction and development for quality strategy that quality element is core of val- ue creating.At present,the main problems faced with domestic brands still are：l,quality management con- ception and techniques need to be further improved with times;2.1ack of premium capability and cus- tomers＇ loyalty.This essay will analyze quality system within brand system,suggesting that domestic enter- prises should provide target customers with more improved rich life experience as well as optimizing brand quality system ecology.