互联网产品的竞争特性及相关市场的界定

The Competitive Characteristics of Internet Product and Definition of Relevant Market

互联网产品或服务的新特性,导致其竞争关系与传统行业有着明显的区别,这使得传统相关产品市场界定方法在适用该行业时将面临质疑与挑战,难以准确界定出其相关产品市场的边界。反垄断法应结合互联网产品或服务的特点,既可以从赢利模式、销售方式、产品性能、集群市场、子市场、以及次级市场等方面来界定,又可以从需求替代性、价格评估方法以及创新市场等方面来完善SSNIP测试法,最终探寻出契合该行业实际情况的相关产品市场界定方法。

The new characteristics of internet product or service lead to its competitive relationship has obvious differences with tradi- tional industries. It makes the method of relevant market＇s definition of traditional industry face challenges and questions and unable to define the relevant product market boundaries accurately when it applied in internet industry. Therefore, the anti - monopoly law should be combined with the characteristics of internet products or services, not only could be defined in terms of profit model, sales, product performance, cluster- markets, sub -market, as well as the secondary markets, but also from demand substitution, price assessment method and innovative market to improve the SSNIP test method, and finally find out the defining method of relevant product market which fit the actual situation in the internet industry.