山西省社区体育健身俱乐部现状及发展对策研究

The Current Situation and Countermeasure Research of Community Sports Fitness Club in Shanxi Province

运用文献资料法、数理统计法、问卷调查法以及访谈法等方法,研究分析山西省社区体育健身俱乐部运营管理情况。结果为:场地面积狭窄,建设资金来源渠道单一,器材设施维护管理不够、相对陈旧;获得政府各种政策支持力度不大,开展活动随意性大,同时缺乏善经营、懂管理的专业人才等。针对存在问题提出建议:注重引进专业人才,搞好培养管理和使用,不断提高服务质量;扩大全民健身宣传面,提高社会对健身的认知度,增强人民群众参与健身的热情;拓宽视野,广泛吸纳社会各类合法资金进入体育产业,政府层面出台支持性政策措施,促进俱乐部向广度、深度综合发展。

The article using the literature material meth-od, mathematical statistics method, questionnaire survey method and interview method,research analysis communi-ty sports fitness club operation management situation of Shanxi Province. The result is：the area of narrow, single construction capital source channel, equipment mainte-nance management,relatively old enough;For all kinds of government policy support is not big,optional the gender is big,activities at the same time,the lack of a good busi-ness, understand management professionals, etc. Sugges-tions are put forward according to the existing problems：pay attention to the introduction of professional talents, improve the training management and use, continuously improve service quality. To widen the national fitness propaganda,improve social fitness awareness,enhance the enthusiasm of the masses of the people involved in fit-ness;Broaden the horizons,widely absorbs the social vari-ous legal capital into the sports industry,government level for supportive policies and measures to promote the overall development of the club to the breadth and depth.