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旅游联盟的研究进展 被引量:5

A Review of Tourism Alliance
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摘要 旅游联盟越来越受到业界和理论界关注,已经成为旅游发展热门话题和研究热点之一。根据国内外相关文献资料梳理与回顾,详细研究了国内外研究者对旅游联盟动机、伙伴选择、联盟稳定性、绩效和主要旅游联盟领域等内容,阐述了目前我国旅游联盟理论有待加深、研究内容尚待深入和研究方法单一化等问题;提出了以特定区域旅游行业为研究对象,对其联盟进行深入分析,构建旅游行业联盟理论模型和进行实证研究,探索旅游联盟基本规律,以期为特定区域和我国区域旅游提供有益建议,促进我国旅游业可持续发展。 Tourism alliance has attracted much attention hot topic of tourism development and research topic. by the tourism industry and the theoretical circle and become a According to the related literature both at home and abroad, studying on tourism alliance motivation, partner selection, alliance stability, performance and other main fields of tourism alliance, elaborating some questions,such as tourism alliance theory to be further deepened ,the research content, researching method and other issues. Putting forward a specific regional tourism industry as the research object, analysing the union in-depth, building tourism industry alliance theory model and empirical research, exploring the basic rule of tourism alliance, so as to providing some benefits and advice for a particular area and China's regional tourism, promoting the sustainable development of tourism industry of our country.
作者 姚国荣 陆林
出处 《经济地理》 CSSCI 北大核心 2015年第5期180-184,共5页 Economic Geography
基金 国家自然科学基金重点项目(41230631) 国家旅游局科研项目(15TABG028) 安徽师范大学博士科研启动基金(2014bsqdjj14)
关键词 旅游联盟 动机 伙伴选择 绩效 tourism alliance motivation partner selection performance
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参考文献44

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