基于生态位理论的山东半岛蓝色经济区旅游业竞争力

Tourism Competitiveness in Shandong Peninsula Blue Economic Zone Based on the Niche Theory

运用生态位理论构建业绩维、潜力维、环境维三维指标体系对山东半岛蓝色经济区七个城市的旅游业竞争力进行了评价,并结合聚类分析法,将旅游业竞争力综合生态位划分为三种类型,按照核心边缘理论将青岛定为核心城市,烟台、潍坊为节点城市,威海、日照、东营、滨州为网络城市,并根据山东半岛蓝色经济区旅游业竞争力生态位空间格局进行了旅游业竞争力格局空间意象分析,提出了相应的旅游业竞争力提升策略。

Under the trend of rapid tourism development, how to keep competitive advantage, adopt scientific competitive strategy, is very important for location on a nearby tourist destination.This paper tries to use the niche theory to build performance dimension, potential dimension, and environmental dimension three dimensional index system, the seven cities tourism competitiveness in Shandong Peninsula Blue Economic Zone is evaluated, combining with the cluster analysis method,the tourism competitiveness comprehensive ecological niche is divided into three types. According to the core-periphery theory to Qingdao as the core city, to Yantai, Weifang as nodal cities, to Weihai, Rizhao. Dongying, Binzhou as network cities, and according to the Shandong Peninsula Blue Economic Zone tourism competitiveness niche spatial pattern analyses the tourism competitiveness image pattern, puts forward the corresponding promotion strategy of tourism competitiveness.