试论张家口申办冬奥宣传艺术策略

Artistic Strategy for Publicizing Zhangjiakou's Bid for the Winter Olympic Games

张家口的城市综合实力差、艺术创作水平不高、艺术人才储备不足等现状,使之很难直接参与申奥工作,体现出张家口此次申奥艺术宣传的局限性。张家口拥有泥河湾、三祖文化、蔚县、元中都、蔚县剪纸等久远的历史和丰富的艺术表现素材,借助这些辅助北京申奥进行延展性艺术宣传,恰到好处加以运用,将使此次申奥宣传工作达到事半功倍的效果。例如:出版《张家口奥运系列丛书》,赠送给国际奥委会成员、国际奥委会工作人员以及与奥运相关的国际友人,使之成为其中一部分人爱不释手的阅读品和收藏品。

Given the poor comprehensive strength,low artistic creation level and the artistic talent shortage of Zhangjiakou city, these disadvantages of artistic publicity prevent Zhangjiakou from directly participating in the bid for the Winter Olympic Games. The rich historic and artistic materials,such as Nihewan Relic Sites,Tri- Ancestor Culture,paper-cut in Yuxian County, should make contribution to extensive artistic propaganda of Beijingˊs bid for the Winter Olympic Games. For example,we can publish series of books named“Zhangjiakou and the Olympic Games＆quot; and present them to the members and employees of International Olympic Committee and international friends as beloved reading materials and artistic collections.