体育新闻传播视角与竞技体育发展方式的转变

Transformation of Sports News Dissemination and Competitive Sports Development Mode

通过对近十年来体育新闻报道视角的梳理,探讨了体育新闻传播对竞技体育发展理念、管理体制、运行机制、人才培养模式、内驱方式的解构与重构作用,指出了体育新闻在竞技体育转变发展方式进程中的重要影响和作用。同时,也剖析了体育新闻传媒现有视角存在的对竞技体育转变发展方式系统研讨少、转变发展方式深度关注少、涉及竞技体育文化内容较少、对竞技体育人才培养建设性意见少等问题以及由此带来的局限,对如何在体育改革新形势下发挥体育新闻对竞技体育事业发展的作用提出了建议。

By exploration and arrangement of sports media dissemination angle, the paper discusses deconstruction and reconstruction of development mentality, management and operation mechanism, cultivation mode, and inner driving method of athletic sports by sports media dissemination, and points out enormous influences and effects of sports media on the process during which athletic sports switches its development mode. In addition, the paper ex- plores existing problems of sports media dissemination angle, i. e. lack of systematic discussions and deep concern on the switch of development mode of athletic sports, contents concerning athletic sports culture, and constructive sug- gestions on athletic sports talent cultivation, etc. , as well as limitations resulted from the above problems, and makes suggestions on how to take advantage of sports media to help the development of athletic sports on a new condition of sports reforming.