南音文化创意产业发展路径探析

Developing the Culture of Nanyin in a Creative and Commercial Way

发展南音文化创意产业是适应文化生态环境变化,提升泉州"东亚文化之都"文化品牌形象的需要。当前南音文化资源的开发和利用仍处于探索期,主要以"南音表演为主体的产业化发展"和"以服务业为主体的产业融合发展"两种形态展开,对资源的利用还停留在展示层面,项目孵化成果稀少,传统的创作系统也不利于南音创意概念的设计与开发。南音文化创意产业的发展应坚持市场和政府共同作用的原则,以社会发展为目的,走政府主导、官企学社四轮驱动、抢占产业价值链最高端的发展路径。

Developing the culture of Nanyin in a creative and commercial way is important to adapt to change of time for a good cultural ecological environment and to promote Quanzhou as a cultural central city of East Asia with a good cultural image. At present, exploitation of Nanyin cultural resources is in the beginning stage to grow in two ways：Nanyin as a performance art to be commercialized, and relevant service integrated to create a big industry. It is on display most of the time and has few extension projects incubated. The traditional composing system is yet to be improved to for creative products. It is suggested that Nanyin as a future cultural and creative industry should work under the market rules and the governmental support. Led by the government in a government-industry-university-community cooperation, Nanyin can evolve higher up the value chain.