新药研发的市场风险应对策略探析

Study on coping strategies of market risks in new drug R&D

目的探讨控制新药研发市场风险的措施。方法主要采用了文献研究的方法,分析了新药研发过程中可能面对的市场风险及原因。结果与结论有针对性地采取措施,如:准确定位市场、及时掌握市场信息、延长专利保护期、制定良好的营销策略和建立新药不良反应监管机制等,有利于应对新药研发市场风险的发生。

Objective To put forward measures to control market risks in new drug R＆D. Methods The risks and causes that may happen in the new drug R＆D were analyzed. Results and Conclusion Targeted measures should be taken, such as accurate market positioning, grasping market information timely, prolonging the patent protection duration, enacting suitable marketing strategies, setting up a new drug adverse reaction mechanism to control market risks in new drug R＆D.