商业插画在包装设计中的应用给企业带来的经济价值

The Economic Value of Commercial Illustration in Packaging Design Brings to the Enterprise

目前,人们越来越关注商品包装设计的艺术价值和视觉冲击力,设计者期望以此吸引消费者的眼球,最终达到促销商品的目的。因此,应改变包装、大量运用商业插画。从商业插画的设计出发,围绕当前包装设计面临的经济环境,探讨了商业插画在包装设计中应用的经济价值。

At present, there is growing concern artistic value and visual impact packaging design, designers expect to attract the attention of consumers, and ultimately achieve the purpose of promotional merchandise. Therefore, we should change the packaging; make extensive use of commercial illustrator. Starting from a commercial illustrator design, packaging design faces around the current economic environment, to explore the economic value of commercial illustration in packaging design applications.