社会语言学视角下的网购广告语言刍议

Analysis of Advertising Language of Online Shopping from the Perspective of Sociolinguistics

社会语言学是研究语言与社会关系的科学。随着网络购物的盛行,网购广告语言真实生动地体现了语言与社会的关系,在社会语言学的视角下,从现实、地域、性别、年龄、阶层等方面探求网购广告语的特征,分析它们在网购广告语言中所起的作用。

Sociolinguistics is the study of the relationship between language and social science. With the popularityof online shopping, online shopping advertising language vividly reflects the relationship between language andsociety. From the perspective of sociolinguistics, this paper explores online shopping slogans which are characterizedin terms of reality, region, gender, age, class, etc., and analyzes the roles that the slogans play in online shoppingadvertising language.