张家界探险旅游开发对策探讨

On the Countermeasures of Adventure Tourism Development in Zhangjiajie

近年来,随着生活水平的提高,人们的旅游需求也在不断增长,探险旅游因此应运而生。本文将问卷调查获得的数据通过描述性统计分析,得到了张家界探险旅游者的基本信息,并对张家界探险旅游资源进行了客观分析,从可行性和必要性两个方面进行的深度分析表明张家界拥有得天独厚的发展探险旅游的条件,在此基础上提出了张家界发展探险旅游的原则、思路和具体对策。

With the continuous improvement of people’ s living quality, people’ s demands for tourism are also in unceasing enhance-ment, and the adventure tourism emerges at the right moment.This article first has a descriptive statistical analysis on the data obtained through questionnaire survey.And then has an objective analysis on the adventure tourism resources in Zhangjiajie.The analysis shows that Zhangjiajie has advantaged condition to develop adventure tourism.Lastly, this article explores some principles, idea and specific counter-measures for the adventure tourism development in Zhangjiajie.