基于体验消费视角的历史街区改造分析——以哈尔滨中华巴洛克历史文化街区为例

Analysis on Transformation of the Historical Block on the Basis of Consumer Experience Perspective: Taking Harbin China Baroque Historical Culture Blocks as an Example

当代社会已进入体验经济时代,在旅游和休闲、文化消费的推动下,以体验消费为目的消费活动成为消费文化的重要组成部分,而蕴涵着丰富社会与历史文化变迁的历史街区作为城市历史风貌和民俗文化的集中展示场所,也成为了可供人们消费和体验的商品。通过对哈尔滨中华巴洛克历史街区更新改造过程中体验营造的分析和总结,从体验消费视角探讨影响历史街区空间体验营造的相关要素及其设计手法。

Driven by consumption of tourism, leisure and culture, our society has entered the era of experience economy. Consumer experience for the purpose of consumption activities has become an important part of consumer culture. As an exhibition place which contains a wealth of social and folk cultural changes of history, it has turned into available for consumption and experience. In the process of analyzing and summarizing the experience construction, the paper explores the impact of the historical block to create a space experience with the relevant elements and design techniques from the perspective of the consumer experience, taking the Harbin China Baroque Historical Culture Blocks as an example.