80后陈欧的创业思想研究——基于新企业创业三阶段的分析框架

Chen Ou's Entrepreneurial Thinking ——Based on the Framework of the Three-stage of Venture

本文总结、归纳聚美优品CEO陈欧在新企业创业的三个阶段——创建期、存活期和成长期相应的创业思想,并探析了三个阶段的创业思想之间的内在联系,研究结果表明,从创业过程的宏观层面来看,创业者在创业过程中会经历不同阶段,每个阶段所面临的内外部环境、核心目标和主要任务是不同的,创业者需要适时调整发展战略与行动方针。本文通过总结、归纳和提炼陈欧创业三个阶段的具体思想,对当今国内创业者群体在互联网时代背景下更好地开展创业活动有一定启发性意义。

This paper summarized entrepreneurial thinking of Chen Ou'snew businesses in three phases- the creation, survival and growth in the national macro-policy background and the rapid development of industry,and analyzed their intrinsic link. We ultimately concluded that: From a macro point of view, in general entrepreneurs would go through three stages, each stage has different core objectives, main task and facing different internal and external environment, entrepreneurs need change the development strategy and action according to the environment. At the micro level, the revelation is: in creation period, survive is the most important thing in business,new enterprises often face difficulties in financing, but the solution is that business focuson products and services to the extreme; In survival period, entrepreneurs should make reasonable use of internal and external resources, to find the most appropriate business model to the achieve core competitiveness; In growing period, entrepreneurs need a professional team management, continuous updating of marketing channels and marketing tools, new media technology and entertainment marketing seems even more impressive.