新闻评论娱乐化的大众文化原因探析

Analysis of the Reasons of Entertainment News Comments in Mass Culture

中国的新闻评论娱乐化是在上个世纪九十年代以后逐渐产生和发展起来的,并成为当下新闻文化中不可忽视的重要现象。作为一种文化现象,要探析新闻评论娱乐化的原因需要从当下文化语境的重要方面——大众文化来研究。大众文化与传统的精英文化和主导文化不同,它以"大众"为幌子实现了文化的"媚俗",其产生机制、传播机制和接受机制都在很大程度上影响着新闻评论的娱乐化。结合大众文化的理论和新闻评论娱乐化的实践是探析当下新闻评论娱乐化的重要途径。

News commentary of the entertainment in China is gradually emerged and developed in ninety of the last century, and is becoming the noticeable important phenomenon in contemporary news culture. As a cultural phenomenon, to probe into the reasons of the entertainment in news commentary needs to know mass culture which is an important aspect of the contemporary culture. Mass culture is different from elite culture and dominant culture. It＇s pleased the mass. It＇s occurrence, communication and acceptance have a great influence on the entertainment in news commentary. So it is important to combine the theory of mass culture and practice in news commentary of the entertainment.