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市场化程度、失败学习行为与新产品开发绩效 被引量:1

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摘要 本文以中国高新技术企业为调查对象,在对市场化程度、失败学习与新产品开发绩效的关系研究的基础上,进一步完成了创业导向是否对上述关系起到调节作用进行了实证研究。结果表明,市场化程度通过失败学习对新产品开发绩效的影响更为显著。失败学习有助于新产品开发绩效的提高。创业导向对失败学习与新产品开发绩效之间的关系起到了显著正向调节作用。
作者 阮有安
出处 《中国商贸》 2015年第7期154-157,共4页 China Business & Trade
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