广告心理学原理在广告创意中的实施研究

Creative research of the Implement of advertising psychological principle

广告心理学,是将心理学原理应用在广告设计中,使广告的设计能够更加贴近人们的心理活动情况,引起人们的心理探知欲望,吸引人们对广告的商品进行关注和购买。本文将对广告心理学原理在广告创意中的具体实施,包括诸多细节与应用做出具体的讨论和分析。

Advertising psychology is to apply psychological principles in advertising design, make advertisement design can be more close to people＇s psychological activity, caused people＇s psychological desire, to attract people to pay attention and to buy goods on advertising. This article will be to the principle of advertisement psychology in the concrete implementation of advertising creative, including many details and application make specific discussion and analysis.