大陆游客赴台旅游影响的台湾居民感知差异分析

Difference analysis on Taiwan residents' perception of the tourism impact towards mainland tourists

大陆居民赴台旅游对台湾各方面都产生一定的影响。利用因子分析、相关性分析等方法,研究台湾居民对开放大陆居民赴台旅游影响的感知,及感知在不同人口统计要素中的差异。结果表明,大陆游客赴台旅游的居民感知的五个维度在不同人口统计要素的人群中存在一定的差异。其中女性、41岁以上年龄段、高中职教育水平的人群是大陆游客赴台旅游影响感知的高敏感人群。而男性、40岁以下年龄段、硕士及以上人群是大陆游客赴台旅游影响感知的低敏感人群。

Mainland residents to Taiwan tourism have certain influence on Taiwan in all aspects.In this paper, by using the methods of factor analysis, correlation analysis, study of Taiwan residents to open the mainland residents to Taiwan tourism influence perception, and perception in the differences of different demographic factors.Results show that the residents of the mainland tourists to Taiwan tourism perception can be divided into five dimensions, which exist certain differences in different demographic factors：women, ages 41 years old, high level of secondary vocational education is ti：e high sensitive crowd ＇about the impacts , while male, age under 40, master＇ s and older is the low sensitive crowd.