旅游演艺:旅游经济新的增长点

Tourist Show: A New Growth Point of Tourist Economy

发展旅游演艺是旅游经济新的增长点。大力推进旅游演艺既是满足游客日益增长的精神文化需求的客观需要,又是旅游产业转型升级的客观需要;既是旅游与文化融合发展的客观需要,又是提升旅游品牌影响力的客观需要。发展旅游演艺项目必须根据市场需求,开发多层次旅游演艺产品,着力把握好"文、演、势、市"四个环节,力争做到"策划、演出、营销、经营"四个"一流"。要强化管理创新、政策扶持、人才保障、监督管理,为旅游演艺发展创造良好的环境。

Tourist show is a new growth point of tourist economy. It is of great significance to develop tourist show biz which not only meets the tourists＇ enlarging spiritual and cultural demands but also facilitates the upgrading of tourist industry. Tourist show biz helps to integrate tourist and cultural development and extend the attractions of tourist brands. In developing such a show biz, it is necessary to cultivate multi-level show programs catering to market demands, pay attention to the respects of culture, performance, publicity and market , and strive for top-level planning, performance, marketing and operation. It is required to create a desirable environment for the business through enhanced management innovation, policy support, talent guarantee and supervision and administration.