企业绿色核心能力模型构建与应用研究

The Construction and Application about Green Business Core Competencies Model Driven by Factors

通过构建企业的绿色核心能力模型,提出在经济效益、竞争优势、生态伦理、法律法规、消费者及其他利益相关者的5种因素驱动企业开发其绿色核心能力,且绿色核心能力对绿色创新与绿色品牌形象产生正向作用,绿色创新对绿色品牌形象也可以产生正向作用。通过因果图研究法对生态修复行业的领先者—北京市首发天人生态景观有限公司为例做进一步分析,以证明该模型的科学可行性及重要意义,并建议企业在开发其绿色核心能力的过程中应注重绿色创新及绿色品牌形象建设。

By constructing green business core competencies model driven by factors ,this article elaborate five factors including economic efficiency, competitive advantage, ecological ethics, laws and regulations, the pressure from consumers and other stakeholders drive the enterprises to develop the green core competencies, and proposes the business core competencies have a positive effect on green innovation and green brand image, while green innovation can also produce a positive effect on green brand image. After that, we use cause and effect diagram to do further analysis on an ecological restoration industry leader-]3eijing Shoufa Tianren Ecological Landscape Co.,Ltd. to prove scientific feasibility and significance of this model, then give suggestions that enterprises developing their green core competencies should focus on green innovation and green brand image building.