学术期刊官方微博的内容定位与管理原则

The Content Targeting and Management Principles of the Academic Journals Official Microblog

学术期刊的官方微博是学术期刊宣传自己、服务受众的网络平台,其内容应与其他媒体微博不同,应有自身的内容定位与管理原则.学术期刊微博的内容来源可以包括期刊论文全文导读、期刊论文摘要、期刊目次、发布本刊讯息与开展读者服务、微博与相关网页的链接等等,而管理原则包括专业化和可靠性原则、即时性互动原则、开放性和共享性原则、表现形式多样化原则.

The official microblog is the academic journals to promote their service network platform for an audience, and its contents should be different from other media microblog, due to its content targeting and management principles. Microblogging content sources can include academic journals introduction to full-text journal articles, and abstracts of journal papers, journal items, publish magazine reader service, microblogging and messaging with links to related pages, and so on. The management principles include professionalism and reliability principles, principles of real-time interaction, openness and sharing, form of the principle of diversity principles.