微博信息生态链的形成机理及仿真研究——以新浪微博低碳技术话题为例

Research on the Forming Mechanism and Simulation of Micro-blog Information Ecological Chain

文章从信息生态链中的信息人、微博内容、传播路径三个构成要素入手,分析了信息生态链的基本结构,给出了三种类型的微博信息生态链的形成路径,从形成路径的三个核心环节和影响因素两个方面构建了微博信息生态链的形成机理模型。结合"低碳技术"热点话题,对微博信息生态链形成机理的过程进行仿真。研究在理论层面可更好地拓展信息生态链理论在微博这一新型社会传播媒体中的应用,为微博等新型媒体的研究提供新视角;在实践层面能更好地揭示微博信息传播过程中存在的各种生态特征。

Based on the 3 constitute elements of information ecological chain, including information person, content of micro- blog and dissemination path, this paper analyzes the basic structure of information ecological chain, puts forward the 3 kinds of forming path of miero-blog information chain, and constructs the forming mechanism model of micro-blog information chain from the 3 core links and influencing factors of forming path. Combining the hot topic of ＂low-carbon technology＂, the paper simulates the process of forming mechanism of micro-blog information ecological chain. In the aspect of theory, the paper can better develop the theory of information ecological chain in the application of a new social media--micro-blog, and provides new research perspective for the new media. In the practical level, the paper can better reveal various ecological features existing in the process of micro-blog information dissemination