“非典”以来我国健康传播实践中媒体报道与危机关系研究

Research on the relationship between media coverage and the crisis in our country since "SARS"

"非典"以来,我国参与健康传播实践的新闻媒体队伍不断壮大。然而,新闻媒体在健康传播中出现的不实报道等问题直接导致或加速了危机的生成和发展。本文通过对"非典"之后健康传播事件中危机事件的系统考察,分析新闻媒体报道与危机的关系以及对近年来危机生成和发展的社会情景及新趋势,在此基础之上尝试从健康传播理念、传播主体、传播渠道以及传播时机四个方面就未来新闻媒体如何更好开展健康传播实践提出一些建议。

Since the ＆quot;SARS＆quot;, the media team for health communication has grown up in China. However, the problem of false reports in health communication caused or aggravated the doctor-patient crisis. By reviewing of the crisis issues in health communication since ＆quot;SARS＆quot;, and by analyzing the new trend in relationship between news report and crisis, the authors try to give suggestions on how to promote the practice of health communication for future news media for four pespectives, include： idea of health communication, subject of communication, channels of communication, and chance of communication.