摘要
随着科技与信息的飞速革新,组织将会面临复杂的跨地域、跨行业和跨文化的商业决策,使得组织面临更大的生存压力。而竞合战略会逐渐取代单纯的战略竞争与合作联盟,成为企业战略管理的有效手段。
Along with the information technology and the rapid innovation, the organization will face complex cross regional, cross industry and cross cultural business decisions, the organization face greater pressure to survive. The CO opetition strategy will gradually replace the strategic competition and cooperation alliance only, become an effective means of enterprise strategic management.
出处
《经济研究导刊》
2015年第14期55-58,共4页
Economic Research Guide
关键词
竞合战略
战略管理
博弈论
企业关系
CO-Competition strategy
strategic management
game theory
enterprise relationship