大学生消费及其影响因素分析——以云南财经大学学生为例

Analysis of the consumption of college students and its influencing factors——Taking the students in Yunnan University of Finance and Economics as an example

大学生是祖国未来的建设者,是极受社会关注的群体。通过对云南财经大学学生进行随机抽样调查,搜集大学生消费水平、程度以及偏好等信息,了解大学生消费现状。根据最小二乘法原理,通过计量经济学软件Eviews6.0进行实证分析,研究大学生的消费特点,找到影响大学生消费的主要因素,旨在培养大学生健康的消费意识和消费行为,并为其形成正确的消费观提出建议,为青年一代树立榜样。

College students are the future builders of the motherland,is a social concern group. Through random sampling survey of Yunnan University of Finance and economics students to collect consumption level of college students,and the degree of preference information,understanding the status quo of college students consumption. According to the principle of least square method,through econometric software Eviews 6.0 of empirical analysis, the consumption characteristics of undergraduate research,find the main factors affecting the consumption of college students, aims to cultivate college students＇ health of consumer awareness and consumer behavior, and to form a correct consumption concept, put forward the proposal, set a good example for the young generation.