论杭州休闲发展与城市国际形象的提升

Study on Enhancing the International Image and Leisure Development of Hangzhou City

通过举办西湖博览会、世界休闲博览会、国际动漫节、休闲发展论坛等展会,杭州夯实了休闲城市品牌基础,实施了休闲城市发展战略,城市的国际形象得到了快速提升。杭州经验的核心是凝聚休闲发展共识,大力发展旅游休闲、文化创意等特色潜力产业,使其文化软实力和城市竞争力不断增强。杭州大力发展"休闲之都"与"会展名城",主要表现在:依托科技,借助展会,推动文化与经济、文化与科技的融合;坚持文化多样性,搭建国际会议交流平台,促使经济包容性发展;西博会各项活动精彩纷呈,成为杭州休闲城市精神文明建设的重要载体;西博会、休博会、动漫节成为文化交流重要品牌。杭州休闲文化也在全球范围得到认可。

By hosting the West Lake Expo, World Leisure Expo, International Animation Festival, Leisure Development Forum, Hangzhou consolidates the basis of leisure city brand, the implementation of leisure city development strategy, rapid promotion Hangzhou City International image. The core experience of Hangzhou, is to unite the leisure development consensus, developing tourism and leisure, cultural and creative features and potential industry, the soft power of culture and city competitiveness enhancement. Hangzhou strives to develop ＂ City of leisure ＂ and ＂ the famous city of convention and exhibition ＂, which mainly displays in： promoting the integration of culture and economy, culture and science and technology by relying on science and technology by virtue of exhibitions, adhering to cultural diversity, hosting international conferences, pro- moting the inclusive economic development. Different exciting activities on the West Lake Expo. become an important carrier of spiritual civilization construction of leisure city; West Lake Expo, World Leisure Expo, International animation festival convention and exhibition activities become the important brands for cultural exchange. Hangzhou culture is recognized worldwide.