基于灰色关联分析的甘肃省旅游收入影响因素研究

Study on Influential Factors of Gansu Tourism Revenue Based on Grey Relational Analysis

旅游收入是衡量区域旅游发展程度的重要指标之一,对旅游收入影响因素的研究是区域旅游的研究热点。选取2003—2013年甘肃省旅游收入及相关数据,应用灰色关联分析法对影响甘肃省旅游收入的11个相关因素进行量化分析。结果表明,甘肃省内A级及A级以上景区景点与该省旅游收入的关联度最大,其次为国内旅游人次及第三产业投资额,最小的是旅行社数量与人口基数。研究结论进一步证明了甘肃省开展大景区建设、大力加强宣传推介旅游、增加第三产业投资政策的正确性与前瞻性。

Tourism revenue was one of the important indicators to measure the degree of regional tourism development, the study on the influential factors of tourism revenue was a research hotspot of regional tourism. This paper selected 2003 - 2013 of Gansu Province tourism and related data, applying the method of grey relational analysis, and then made quantitative analysis of the 11 influential factors which was related to the Gansu provincial tourism income. The results showed that：The relation between grade A and above grade A scenic spots and tourism income in Gansu Province was the largest, then followed by the domestic tourists and the third industrial investment, the last were the number of travel agency and population. The conclusion of the study further proved that Gansu Province should carry out the policies which included constructing the large seeniearea, making big efforts to promote tourism and increasing the third industry investment were correct and prospective.