花卉零售业网店发展情况研究

Study on the Development Status of the Online Store of Flower Retail Industry

随着我国电子商务的迅猛发展与网络零售额的快速增长,花卉零售业的电子商务也悄然兴起,而花卉电商的发展使其在营销、物流、产品标准化等方面所受制约也日益突出。以花卉零售业为切入点,以淘宝网花卉电商为研究对象,分析了当前花卉零售业电子商务发展的现状及存在的问题,提出了相应的解决对策与发展思路。

Along with the rapid development of the e-commerce and the fast growth of the online retail sales,the flower retail e-commerce also has emerged quietly, and the development of flower retail e-commerce makes its restrictions in aspects of marketing, logistics, and product standardization, etc. are also increasingly prominent. Taking the flower retail industry as an entry point, and Taobao＇s flower e-commerce as the research object, this paper analyzes the development status of and existing problems in the e-commerce of flower retail industry, and puts forward some corresponding solutions and development ideas.