大学生群体移动社交网络正能量传播研究

Positive Energy Spread of College Students Based on Mobile Social Networks

随着信息技术的发展,移动社交网络已经成为大学生主要的交流阵地,它对大学生群体的生活方式产生了深远的影响。在移动社交网络环境下,大学生群体社交呈现圈子化特征,社会情绪处于纠结状态,社交心理上"技术依赖"取代了"情感依赖",更容易形成意识形态的链条。在移动社交网络平台下,要从媒介技术层面、文化心理层面、人际交往层面和意识形态层面加强对大学生正能量的传播。

With the development of information technology, mobile social networks have become the major communication platform which exerting profound impact on contemporary college students＇ lifestyle. In the mobile social networking environment, the college students＇ social interaction presents the feature of ＂circlization＂ , their social mood mostly in the entangled status, ＂technology-dependence＂ has replaced ＂emotional-dependence＂ in their social interaction psychology, therefore easier to form a chain of ideology. With the mobile social networking, it is necessary and important to spread positive energy to college students from the media technology, cultural psychology, interpersonal communication and ideological perspectives.