我国民族老品牌的品牌重塑探讨

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摘要在市场经济下,我国一些曾经风光无限的民族著名老品牌正面临着品牌老化阵痛,惨淡经营。正视老化问题,剖析其原因,重塑品牌,重新起航是民族老品牌能够基业长青的正确道路。

作者王俊峰游冬陆

机构地区大连科技学院

出处《商场现代化》 2015年第12期49-49,共1页

关键词民族老品牌品牌老化品牌重塑

参考文献2

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商场现代化

2015年第12期

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