当今购物中心发展的软肋

面对中国整体经济增长放缓，电子商务发展迅速，百货业退化的现状，中国的购物中心行业应认真研究目标消费群的购物需求和消费心理，合理定位，避免同质化，从而获得差异化的竞争优势。上海协信星光广场以轻奢为定位，追求品质，将打造成一个供消费、娱乐、体验、社交、生活服务等多功能为一体的商业载体。

Faced with the fact of slowdown economic growth in China, the fast development of e-business and the depression of department stores, the shopping center industry should focus on the demand of target consumers and their behaviors, orienting properly and getting rid of homogenization so as to gain a competitive advantage of differentiation. Shanghai Sincere Plaza positions itself as a light luxury shopping center with high quality. It will be a commercial complex of shopping, entertainment, experience, social contact, life and daily services, etc.