“互联网＋”背景下商业发展的新思维

在“互联网＋”的背景下，信息技术改变了消费行为和需求，商业行业边界不断被打破，全渠道令线上线下的边界逐渐消失，商业转型要从洞悉消费需求、创造消费出发。

Under the background of ‘internet＋＇, the consumer＇s behavior and demand has been changed by information and technology. The boundaries of different trade of commerce has been broken and the boundary between online and offline has been vanished gradually. The key to the transformation of commerce is to understand the consumer＇s demand and create consumption.