摘要
单渠道、多渠道、泛渠道，乃至全渠道，O2O、大数据管理、粉丝经济、良好的顾客体验正成为现代零售企业必然的战略选择。优衣库顺应时代的要求不断推陈出新，既取得骄人业绩，也为我国零售企业树立了一个标杆。
Single channel, multi-channel, omni-channel along with O2O, big data management, fans economy and pleasant customer experience has become an inevitable strategic option to the modern retailers. The author took Uniqlo as a successful case to China＇s retailers since it is good at bringing forth the new through the old and earning remarkable record.
出处
《国际商业技术》
2015年第3期46-49,共4页
International Business & Technology
