卷烟包装特性与吸味特性间的相关性

Correlation between Smoking Flavor Characteristics and Packing Characteristics

以云产卷烟10个研发新品在云南、江苏等15个省市的市场调研数据为基础,分析了卷烟产品包装特性与吸味特性的相关性,结果表明:1卷烟包装总体印象与吸味总体印象间存在极显著简单正相关关系,相关系数为0.481,为中度相关;2卷烟包装特性(色彩、构图、质感、铝箔纸搭配、过滤嘴)5个指标间存在极显著中度相关关系;3卷烟吸味特性(香气、劲头、刺激性、舒适度、口感)5个指标间,除劲头与香气、舒适度、口感间无显著相关关系外,其余指标间均具有显著中度相关关系;4卷烟包装特性和吸味特性间存在极显著中度相关关系,典型相关系数为0.507,卷烟包装特性的色彩、构图、质感、铝箔纸和过滤嘴5个指标对其均有较好的代表性,卷烟吸味特性的香气、舒适度和口感3个指标对其有较好的代表性。因此,卷烟包装对消费者吸食卷烟的主观感受存在影响,应注重卷烟包装设计,但在强调包装设计的同时也应注重适度包装。

Based on the research data of 10 new products which made by Yunnan Industrial Co.Ltd,testing among 15 provinces including some cities of Yunnan and Jiangsu,the correlation between smoking flavor characteristics and packing characteristics were analyzed.Results showed that：① there was significant positive simple correlation between the overall impression of smoking flavor characteristics and packing characteristics,and the correlation coefficient was 0.481;② there was significant moderate correlation among the 5 indicators of packing characteristics,color,composition of picture,texture,the match of aluminium-foil paper and filter tip;③ there was significant moderate correlation among the 5 indicators of smoking flavor characteristics,frangrance,strength,irritation,comfort and taste,except for the correlation between the strength and frangrance,comfort,taste;④ there was significant moderate correlation between smoking flavor characteristics and packing characteristics,and the correlation coefficient was 0.507,the packing characteristics could be represented by all the 5 indicators,the smoking flavor characteristics could be represented by 3 indicators which were frangrance,comfort and taste.Therefore,cigarettepacking have effect on the feel of smoking,appropriate packaging should be promoted,and a good balance between cost and packing effect should be kept.