关于高校市场营销本科专业实践教学平台建设的思考

About college undergraduate practical teaching platform of the construction of the marketing thinking

市场营销专业是应用性和实践性相当强的一门学科,传统的教学体系不利于培养当前社会急需的高技能、高素质的综合型营销人才。本文尝试探讨从增强课堂实践活动、课外商业竞赛、举办营销论坛、鼓励创新创业等实践教学平台的建设和完善,从而为传统的课堂理论学习提供更加全面的补充和检验,提升学生的专业信心和能力,培养更加符合社会需求的营销专业人才。

Marketing is one of the most strong applied and practical subject, the traditional teaching system for training the current social need comprehensive marketing talents with high skills, high quality. This paper tries to discuss from strengthen the classroom prac- tice, extracurricular business competition, organize marketing BBS, encourage innovation entrepreneurship practice teaching platform construction and the consummation, thus for the traditional theory of classroom learning to provide more comprehensive supplement and inspection, improve the professional confidence and the ability of students, cultivate more in line with the social needs of marketing professionals.