摘要
家具消费者的购买行为研究对于刺激消费和家具行业创新性发展有着重要作用,消费者购买模式的研究引导企业创新商业模式以满足消费者需求。对家具消费者购买行为和模式进行回顾和总结,从购买行为和购买模式分别进行梳理探析,对家具消费者购买行为及模式的问题和进展简要总结,提出未来应对影响家具消费者购买的因素。
Furniture purchase behavior of consumer researching for innovative development plays an important role to stimulate consumption and industry, consumer buying patterns of research to guide enterprise innovation business model to meet consumer demand. The paper review and summarize the furniture consumers purchasing behavior and patterns, the study respectively from purchase behavior and buying patterns carding analysis. Then the paper briefly summarized the problems and progress of furniture consumers purchasing behavior and patterns. Fthe future research direction is put forward. Finally, the paper put forward the factors of coping with the impact of consumers buy furniture.
出处
《中国林业经济》
2015年第2期66-69,共4页
China Forestry Economics
基金
黑龙江哲学社会科学研究规划项目(13B002)
关键词
家具
购买行为
购买模式
furniture
buying behavior
buying patterns