视觉性白族文化元素在旅游开发中的创新性应用分析

Analysis of the Application of Visual Cultural Elements of Bai Nationality in Tourism Development

视觉性民族文化元素是彰显民族文化特色的重要符号,也是民族地区旅游开发中的重要识别码和关键吸引物。白族文化内容丰富、形式多样、可参与性大、视觉冲击力强,开发利用得当,能够有力提升区域旅游产业的吸引力和旅游产品的品质。因此,我们应对视觉性白族文化元素的类型及其在旅游开发中的应用、得失与提升途径进行分析,并探索创新利用的思路和方式。

Visual cultural elements of nationalities are important symbols to manifest characteristics of nationality culture as well as important identification and key attraction in nationality areas＂ tourism development. Bai culture has rich contents, various forms, strong participation and visual impact. With the proper development and utilization, it can effectively enhance attraction of regional tourism industry and quality of tourism products. We should focus on the analysis of the types of visual cultural elements of Bai nationality and its application, success and failure, ways to improve tourism development, and explore the ideas and ways of its innovative use.