摘要
随着国外大型连锁超市陆续进驻中国市场,对中国本土超市形成了巨大冲击。传统超市经营模式片面强调不断增加市场占有率,而在新形势下,超市行业的营销思想开始转向维系现有消费者群体,力求通过与消费者建立良好的关系,从而实现一个稳定的企业长期收益。
More and more overseas chain supermarkets entered Chinese market. Chinese local large supermarkets are threatened by this situation. Chinese supermarkets used to focus on creating new markets, whereas they started to build and increase the brand loyalty of customers.
出处
《现代工业经济和信息化》
2015年第2期20-22,共3页
Modern Industrial Economy and Informationization
关键词
连锁超市
品牌忠诚度
建立与提升
chain supermarket
brand loyalty
building and increasing
