数字媒体技术时代的体育文化表征研究

Digital media technology era of sports culture research

数字化时代,数字媒体技术下的体育文化由摄影图像文化表征向电子(数字)图像文化表征转变,在实现其文化内涵不断提升的同时,也进一步提升了竞争实力。数字媒体技术通过将不同类型的文化融于体育文化的发展之中,以电子(数字)图像的表征,用数字化的视觉感知体育文化。在推动数字体育文化表征内容的多文化组合、表征媒介的多载体选择和表征传播的多路径发展的同时,通过"传受合一"的传播模式、"本质回归"的传播体系和"精神生命"的传播延伸,在实现文化内涵不断提升的同时,彰显数字体育文化的竞争力。从发展具有中国特色的数字化体育文化产品、打造具有国际知名的数字体育文化载体和开发具有自主知识产权的数字体育文化传播技术为目标,提出我国体育文化与数字媒体技术融合发展的对策,为推动我国体育文化的创新提供参考。

The digital era , digital media technology under sports culture by the photographic image culture characterization to electronic （ digital ） image culture change , in the realization of its cultural connotation up-grade at the same time , but also further enhance the competitive strength .Digital media technology through different types of culture into the development of the sports culture , electronic （ digital ） image characteriza-tion, with digital visual perception of sports culture .In the promotion of digital sports culture content mixture of cultures , characterization of multiple carrier medium selection and characterization of propagation path of development at the same time , in order to“pass by the syncretic” transmission mode ,“nature” and“spiritual life” communication system communication extension , in the realization of cultural connotation of continuous improvement at the same time , display digital sports cultural competitiveness .From the development of China digital sports cultural products , to create an internationally renowned digital sports culture carrier and devel-oped with independent intellectual property rights of digital sports culture communication technology as the goal, put forward our country sports culture and digital media technology development strategy , to promote China＇s sports culture innovation to provide reference .