摘要
云服务的技术研发努力和使用失败赔偿促销是提高云服务采纳率的重要措施。根据努力水平在云服务供应链整合中的作用,提出努力水平对需求、价格之间的不同影响机理,研究基于技术努力成本和赔偿成本分摊机制实现云服务供应链的协调问题。研究结果表明赔偿促销与技术研发努力的分配机制能提高供应链的整体利润;随努力水平作用于价格、需求的机理不同,努力成本分摊和赔偿成本分摊机制的协调范围、条件和能力也不同,其结果为均衡技术研发努力和使用失败赔偿促销两种措施提供决策支撑。最后通过算例展示模型的有效性。
Efforts in cloud service technology research and development and compensation from failure ap plications are two key count-measures in order to improve the rate of adoption of cloud service in client market. The interactive mechanism between effort, demand and price is proposed according to the role of theirs in integrating cloud service supply chain in this paper, and the coordination of cloud service supply chain is studied based on cost distributions of efforts cost and compensation cost. The research shows that coordination and equilibriums can improve the profits of the whole supply chain and realize Pareto improvement, and different interactive mechanisms have different coordination scopes and conditions based on apportioning parameters of the costs, which can provide some advice for equilibriums making decision of efforts level and compensation promotion. Finally, numerical examples and experiments are applied to illustrate the validity of the proposed method.
出处
《中国管理科学》
CSSCI
北大核心
2015年第5期82-88,共7页
Chinese Journal of Management Science
基金
国家自然科学基金重点项目(71331002)
教育部人文社科项目(12YJC630268)