黑龙江省绿色农产品流通渠道的构建与运营

The Establishment and Operation of Circulation Channel of Green Agriculture Products in Heilongjiang

当前,消费者对绿色农产品消费需求越来越大,但消费者对绿色农产品辨认难度很大,再加上长期以来农产品市场的无序,急需构建一个专业的绿色农产品流通专控渠道。对于绿色流通渠道的专控,黑龙江省准备采用直营的方式,只销售绿色农产品,禁止非绿色农产品的进入。以直营店的形式面向消费者,配合网页介绍,并接受网上和电话预定。在直营店背后,寻找并培养具有规模的绿色农产品生产加工基地。以销售影响上一级产业链,以大学生创业者的创新、环保理念,逐渐影响社会形成绿色消费的风气。

With an increasing demand of green agricultural products, to establish an exclusive channel for the circulation of the products is in urgent need as it is difficult for consumers to identify the products and the agricultural product market has been in disorder for a long time. In Heilongjiang province, to control the circulation channels, green agriculture products will be sold directly in chain stores, which sell green products only. The chain stores will take online or telephone orders with the help of website promotion. Meanwhile, the stores will look for and help build large-sized green product processing bases. The green consumption habit will be shaped by the influence of creation and environmental protection philosophy of college students.