对旅游业品牌发展的思考

Thoughts on Tourism Brand Development

随着社会经济的不断发展,人们生活水平的不断提升,消费水平和消费种类也在急剧扩展,在很大程度上促进了我国旅游业的快速发展和进步。但随之而来旅游业自身也出现了品牌发展定位不明确,管理水平不高等等一些问题,所以迫切需要对旅游业品牌发展进行充分的考虑,从多方面多角度综合的提出相应的措施和手段。本文从旅游业品牌的概述入手,分析其中存在的问题,最后就我国旅游业品牌发展进行思考并提出相关的建议和措施。

With the continuous development of social economy, the rising of people＇s living standard, the expansion of comumption level and consumption types, China＇s tourism industry developed rapidly. But subsequent problems appeared in the development, such as brand positioning is not clear, the management level is not high and so on, so the urgent need for tourism brand development is to fully consider and put forward the corresponding measures from comprehensive angles. From the overview of tourism brand, this paper analyses the existing problems, and finally puts forward relevant suggestions and measures.