摘要
VI通译为视觉识别,从视觉的角度发挥着CIS系统卓有成效的营销力和传播力。传统概念里是将静态的视觉识别符号进行广泛的应用,但是在笔者多年的项目运营中,VI有着非常强大的动态展示功能,它将企业的标志图腾演绎到企业形象和品牌传播的每一个细节中,在这一点上可口可乐做的非常的好,以无比丰富多样的应用形式,在广泛的商业、政治层面上进行传播。设计准确、灵活实施才是企业VI设计的准绳,是传播企业经营理念、建立品牌、推广企业形象的重要因素。
VI is generally translated as visual identity, playing the highly effective marketing capability and transmissibility of CIS system from the visual perspective. In traditional concepts, the static visual identity signs are widely applied, but in the project operation of the author for many years, VI has a very powerful dynamic display function. It deduces the sign and totem of enterprise to each detail of enterprise image and brand propaganda. Coca Cola does a very good job on this point, which propagates in the wide commercial and political levels in variously abundant application forms. Accurate design and flexible implementation is the criteria of enterprise VI design and an important factor to spread enterprise business theory,establish brands and promote enterprise image.
