论海报设计语言中的直白与隐喻

The Application of Direct Expressions and Circuitous Metaphors in Poster Design

在遵循将信息准确地传达于受众的前提下,越来越多的设计师可以更自由地选择来表达自我理念的方式。在平面设计领域中,直白与隐喻是现代广告基本传播形式,是一种情感的表达与精神的象征,对于设计而言有着举足轻重的作用。文章通过对一些典型性海报的案例分析,探讨直白与隐喻的的表现形式在平面海报中的运用与意义。

Under the premise of accurately conveying information to the audience, more and more designers can freely choose ways to express their ideas. In the field of modern Graphic Design, using direct expressions and circuitous metaphors in advertisement is a basic form of communication, a symbol of spirit, and an exposure of emotions, playing a decisive role in design. Based on the analysis of some typical cases, this paper explores the application and significance of being direct and circuitous in designing graphic poster.