“锤子”(Smartisan)是如何打磨出来的——基于互联网环境下品牌的创立与传播

How Smartisan Grinds out——On the Creation and Spread of Brand in the Current Internet Environment

文章从需求引领、人格助推、工匠精神和品牌引爆四个方面分析"锤子"(Smartisan)T1品牌快速成功创立的关键,对现阶段互联网环境下的品牌创建和传播有借鉴作用。

This article analyses how Smartisan T1 brand has been quickly and successfully created based on the demand, personality boost, artisan spirit and brand communication, providing a reference for brand creation and communication in the present Internet environment.